Voted Least Likely

The AWKWARD Part of Entrepreneurship (that no one tells you about)

Years ago I heard this statement: you are not your customer
I had never considered this view point before. A lot of businesses are born from a problem someone solved for themselves. And this starting spark makes it easy to relate to the customer you are selling to.
But what if you’re creating a product for a demographic that you can't quite relate to?As a founder of a demi-fine jewellery brand, most of my customers are those who have disposable income. I am grateful to have made amazing friends with some of my customers. But the fact that we are in a different season of life, makes for some awkwardness at the beginning.Today I am chatting about the thing no one wants to discuss: the awkward part of being an entrepreneur.
Learn more about the Voted Least Likely Podcast here:www.leahyard.comIG: @leahyardTikTok: @leahyard
Our sponsor is our very own jewellery brand: Leah Yard Designs
5% of all profits are donated to the Downtown Eastside Women's Center. Shop the full collection of demi-fine jewellery at: www.leahyarddesigns.com
IG: @leahyarddesigns
TikTok @leahyarddesigns

Feeling Behind? Listen to THIS

Feeling behind?Here's the big secret: that's normal. In today's episode I'm sharing my top tips on how to use that feeling to make progress.ps: this week I needed the reminder:)
Learn more about the Voted Least Likely Podcast here:www.leahyard.comIG: @leahyardTikTok: @leahyard
Our sponsor is our very own jewellery brand: Leah Yard Designs
5% of all profits are donated to the Downtown Eastside Women's Center. Shop the full collection of demi-fine jewellery at: www.leahyarddesigns.com
IG: @leahyarddesigns
TikTok @leahyarddesigns

Three Things TikTok Convinced Me To Do

I don't like change. I struggle to learn new things. So when a friend of mine encouraged me to join TikTok, I was VERY resistant. I also felt like another social media platform to manage was the LAST thing I needed in my life.
That was last year.And now, thanks to my good friend Caroline, I am on the app and loving it:)In fact, you are listening to this podcast because TikTok made me realized the value of sharing true authentic stories.Tune in to hear the three things TT convinced me to do;)
Learn more about the Voted Least Likely Podcast here:www.leahyard.comIG: @leahyardTikTok: @leahyard
Our sponsor is our very own jewellery brand: Leah Yard Designs
5% of all profits are donated to the Downtown Eastside Women's Center. Shop the full collection of demi-fine jewellery at: www.leahyarddesigns.com
IG: @leahyarddesigns
TikTok @leahyarddesigns

The Importance of Consistency with Kelsey Reidl of The Visionary Method

This week I'm sharing my chat with Kelsey Reidl, a marketing coach, tech-savvy business woman, and host of the Visionary Life Podcast
In this episode we chatted all about the importance of staying consistent, making intuitive decisions, and building a life that fires you UP instead of burning you OUT.I absolutely adore this woman. She is exactly how she sounds: authentic, passionate, and community-focused (in fact, right after we finished recording she asked me how she could continue to support my business journey-- she is a true cheerleader!)We definitely hit it off, so much so that I made her promise to have a drink with me over a plate of nachos next time she's on the West Coast ;)I can't wait for you to learn and be inspired by her expert insights. About Kelsey: Kelsey Reidl is a Marketing Coach with a special interest in Social Media Growth, Authentic Relationship-Building, and Experiential Marketing Strategies.
After a decade working in Business Development & Marketing Roles for some of Canada’s Top Health Food Brands, Kelsey decided to leave the corporate world so that she could work with Small Businesses and help them get REALLY good at marketing in order to connect with more clients and generate more cash.
Using the innovative online marketing methods of today, while never forgetting about time-honoured principles that continue to prove successful, Kelsey helps her clients to create their Marketing Playbooks, filled with unique strategies that drive business results. 
Through her courses, coaching, and her Top Business Podcast, she inspires entrepreneurs to challenge the status quo, connect with customers in creative ways, and to never settle for mediocre marketing campaigns.
Kelsey lives in Ontario, Canadia with her husband and rescue pup, Abby. She loves to explore the world in search of the best coffee shops, the most stunning nature, and the wildest experiences (sleeping in the Sahara, mountain biking through canyons, and heli-skiing in Switzerland are some of her best memories!)
Find Kelsey on IG: https://instagram.com/kelseyreidl/
Website: https://kelseyreidl.com/
Learn more about the Voted Least Likely Podcast here:www.leahyard.comIG: @leahyardTikTok: @leahyard
Our sponsor is our very own jewellery brand: Leah Yard Designs
5% of all profits are donated to the Downtown Eastside Women's Center. Shop the full collection of demi-fine jewellery at: www.leahyarddesigns.com
IG: @leahyarddesigns
TikTok @leahyarddesigns

What I learned from Failed Collaborations

Collaborating is a huge part of how I grow my business. Its also how I learn new ideas, stay relevant and inspired, and build connections.
But they can go really wrong. And though I am lucky that I have had the honour to team up with some incredible brands and influencers, there have been partnerships that fell apart last minute, and projects that never made the deadline.
So today I thought I would share the top three things I have learned from failed collaborations.
Learn more about the Voted Least Likely Podcast here:www.leahyard.comIG: @leahyardTikTok: @leahyard
Our sponsor is our very own jewellery brand: Leah Yard Designs
5% of all profits are donated to the Downtown Eastside Women's Center. Shop the full collection of demi-fine jewellery at: www.leahyarddesigns.com
IG: @leahyarddesigns
TikTok @leahyarddesigns

The Importance of Relationship Building in Business with Licia Tobias of LVT Agency

This week I'm speaking with Licia Tobias, owner of LVT Agency, a wholesale agency in Toronto.In this episode Licia talks about how she had to pivot her business during COVID, the importance of being empathetic during difficult times, and the power of relationship building in business.Licia's consistency, dedication, and resiliency not only pulled her through a challenging time, it allowed her business to flourish on the other side.I am honoured to share her wisdom on the Voted Least Likely Podcast.Connect with Licia here: @lvtagency
Learn more about the Voted Least Likely Podcast here:www.leahyard.comIG: @leahyardTikTok: @leahyard
Our sponsor is our very own jewellery brand: Leah Yard Designs
5% of all profits are donated to the Downtown Eastside Women's Center. Shop the full collection of demi-fine jewellery at: www.leahyarddesigns.com
IG: @leahyarddesigns
TikTok @leahyarddesigns

Planning 2023: My step by step process

I came across a blog post in online Success magazine by Michael Pietrzak about new year resolutions and why they fail.
 
It was called: “Beyond Resolutions, The Complete Guide to achieving your new years goals” (you can read the full blog here)
 
The article had a step by step process to plan out the next year. It was so well done and thoughtfully written.
I have streamlined Michael’s steps to make them work for me, and I wanted to take you through how I am setting myself up for the new year.
Learn more here:www.leahyard.comIG: @leahyardTikTok: @leahyard
Our sponsor is our very own jewellery brand: Leah Yard Designs
5% of all profits are donated to the Downtown Eastside Women's Center. Shop the full collection of demi-fine jewellery at: www.leahyarddesigns.com
IG: @leahyarddesigns
TikTok @leahyarddesigns

Lessons I had to RE-LEARN in 2022: The Recap

Happy New Year!Every fresh start begins with a look back over what worked, and what didn't.I'll be honest, 2022 was tough. Both personally and professionally, last year pushed me to my max.But I did gain some valuable lessons. And even though a few of these were things I thought I already knew-- it never hurts to have a refresher ;)Tune in to hear what I had to re-learn in 2022, and what I am taking with me as we kick off a new year.
Want more behind the scenes? Follow along here:www.leahyard.comIG: @leahyardTikTok: @leahyard
Our sponsor is our very own jewellery brand: Leah Yard Designs
5% of all profits are donated to the Downtown Eastside Women's Center. Shop the full collection of demi-fine jewellery at: www.leahyarddesigns.com
IG: @leahyarddesigns
TikTok @leahyarddesigns

Happy Holidays! (Plus a reminder as we wrap up 2022)

Happy Holidays!
I'm taking the next two weeks off from publishing and getting ready for our relaunch in 2023. I already have some amazing guests booked for the new year, I can't wait to share their stories with you.
A huge thank-you to everyone who tuned in this year. I am so grateful for the encouragement. Sending you lots of love!
-Leah, xo
Want more behind the scenes? Follow along here:www.leahyard.comIG: @leahyardTikTok: @leahyard
Our sponsor is our very own jewellery brand: Leah Yard Designs
5% of all profits are donated to the Downtown Eastside Women's Center. Shop the full collection of demi-fine jewellery at: www.leahyarddesigns.com
IG: @leahyarddesigns
TikTok @leahyarddesigns

Resiliency: How to come back STRONGER with Dominique Baker

Several years ago I was scrolling on IG and came across an account. Instantly I felt welcomed. In the fashion and beauty space it's a fine line to create inspirational content while fostering community. Dominique Baker is one of those influencers who creates content FOR her audience.
 
Over the last few years I have watched her overcome obstacles with grace, uplift others, and remain open and vulnerable. After being cancelled and viciously attacked online, she not only bounced back, but bounced back STRONGER.
 
Her story is inspiring, and truly a masterclass in resiliency. 
 
I am so honoured to know her, watch her thrive, and share her story on the Voted Least Likely Podcast.
Follow Dominique on IG: @dominique.bakerTikTok: @dominiquebakerofficialYouTube: https://www.youtube.com/channel/UC4XE5PLJZYqMkYaQv0eQlvA
www.styledomination.com
 
Our sponsor is our very own jewellery brand: Leah Yard Designs
5% of all profits are donated to the Downtown Eastside Women's Center. Shop the full collection of demi-fine jewellery at: www.leahyarddesigns.com
IG: @leahyarddesigns
TikTok @leahyarddesigns