Hope Mikal on Building a Business with EMPATHY

This week I sat down with Hope Mikal of Unicorn Marketing Co. We chatted about the importance of empathy in business, what REAL success looks like, and an emotion no other guest has brought up before (this conversation got me fired up!)

I am so honoured to have had the opportunity to chat with Hope about the ups and downs on entrepreneurship, and grateful for her holistic approach to business.

About Hope:

Hope Mikal is the CEO/Founder of Unicorn Marketing Co., a creative marketing agency focused on empowering female-led businesses and heart-centred non profit organizations through vibrant, meaningful marketing. 

With over 13 years of experience in digital marketing, Hope has worked with renowned organizations such as freelance event management for the iconic TED Talks, building event marketing strategies for scientific and academic conferences on a global scale, to managing film production portfolio for the Thompson Okanagan's Gold Country. From curating a community driven art gallery in a heritage courthouse to running through the back end corridors of the Vancouver Convention Centre, she's found many reiterations of success and fuck up moments.  

Hope started Unicorn Marketing off the side of her desk in 2020, as she found that marketing simply wasn't feeling fun. Now, she strives to create branding and marketing strategies that don't give a 'major ick'. She works hard to create a space on the internet that is both inclusive and socially conscious, with an emphasis on storytelling and creativity.  When she's not behind a screen, you can find Hope spending time with her cat, browsing local artisan markets, sampling a new pour at a craft brewery, and planning her next trip. 

Find and Follow Hope here:

Instagram
LinkedIn 
TikTok
Website

Sign up for weekly marketing tips: https://unicornmarketingco.myflodesk.com/djslx1f4es 

Listen to the Magic Hour Podcast: https://open.spotify.com/show/3SFw3Mx6nCQCfn3tktrRGq?si=1cd81ec23fae47ac 

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