The AWKWARD Part of Entrepreneurship (that no one tells you about)

Years ago I heard this statement: you are not your customer

I had never considered this view point before. A lot of businesses are born from a problem someone solved for themselves. And this starting spark makes it easy to relate to the customer you are selling to.

But what if you’re creating a product for a demographic that you can't quite relate to?

As a founder of a demi-fine jewellery brand, most of my customers are those who have disposable income. I am grateful to have made amazing friends with some of my customers. But the fact that we are in a different season of life, makes for some awkwardness at the beginning.

Today I am chatting about the thing no one wants to discuss: the awkward part of being an entrepreneur.

Learn more about the Voted Least Likely Podcast here:
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Our sponsor is our very own jewellery brand: Leah Yard Designs

5% of all profits are donated to the Downtown Eastside Women's Center. Shop the full collection of demi-fine jewellery at: www.leahyarddesigns.com

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