Navigating Mother’s Day as a Small Brand

In this short and reflective episode of Voted Least Likely, I’m talking about Mother’s Day—specifically, how complex and emotional this day can be, and how I choose to navigate it as a small business owner.

While Mother’s Day is often marketed as a purely joyful celebration, the truth is that it can be a difficult day for many. From grief and loss to strained relationships and unmet expectations, this day holds a lot more than just flowers and brunch.

As someone who builds community through storytelling and intentional connection, I think it’s important to acknowledge those emotions—and to share how I approach my brand messaging with sensitivity, honesty, and heart.

🎧If you've ever struggled to balance empathy and messaging during emotional holidays—this might help you find your footing.

Got thoughts about Mother's Day messaging? DM me on Instagram [@leahyard]

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